Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(11)
Consumer Behavior in Brand Consumption and Identification
(8)
Technology Adoption and User Behaviour
(4)
Customer Service Quality and Loyalty
(4)
Consumer Retail Behavior Studies
(4)
Affiliations
Indian Institute of Management Ahmedabad
Narsee Monjee Institute of Management Studies
Jaipuria Institute of Management
IMS Unison University
Marwadi University