Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(101)
Consumer Behavior in Brand Consumption and Identification
(49)
Technology Adoption and User Behaviour
(44)
Customer Service Quality and Loyalty
(20)
Knowledge Management and Sharing
(16)
Affiliations
University of Parma
Audencia Business School
Politecnico di Torino
Aix-Marseille Université
University of Limerick