Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(54)
Technology Adoption and User Behaviour
(46)
Customer Service Quality and Loyalty
(46)
Consumer Behavior in Brand Consumption and Identification
(44)
Consumer Retail Behavior Studies
(33)
Affiliations
University of East Anglia
Universiti Putra Malaysia
Ming Chuan University
Norwich Research Park
Xiamen University Malaysia