Philipp A. Rauschnabel
0000-0003-2188-6747
Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(51)
Technology Adoption and User Behaviour
(30)
Virtual Reality Applications and Impacts
(30)
Consumer Behavior in Brand Consumption and Identification
(25)
Consumer Retail Behavior Studies
(21)
Affiliations
Darmstadt University of Applied Sciences
University of Nottingham
University of Nottingham Malaysia Campus
University of Michigan
Technische Universität Darmstadt