Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(152)
Technology Adoption and User Behaviour
(104)
Customer Service Quality and Loyalty
(76)
Consumer Behavior in Brand Consumption and Identification
(39)
Consumer Retail Behavior Studies
(29)
Affiliations
Ahmadu Bello University
Piedmont Athens Regional
University of Ghana
Loughborough University
Universidad de Granada