Roland T. Rust
0000-0003-2433-7719
Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Customer Service Quality and Loyalty
(54)
Consumer Market Behavior and Pricing
(38)
Consumer Retail Behavior Studies
(31)
Digital Marketing and Social Media
(26)
Consumer Behavior in Brand Consumption and Identification
(24)
Affiliations
University of North Carolina at Chapel Hill
North Carolina State University
University of Auckland
National Taiwan University
King's College London