Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(6)
Higher Education Governance and Development
(4)
Technology Adoption and User Behaviour
(3)
Consumer Behavior in Brand Consumption and Identification
(3)
Customer Service Quality and Loyalty
(3)
Affiliations
Swansea University
Brunel University of London
University of Reading
Cardiff University
Newcastle University