Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(104)
Technology Adoption and User Behaviour
(73)
Customer Service Quality and Loyalty
(59)
Consumer Behavior in Brand Consumption and Identification
(41)
Consumer Retail Behavior Studies
(32)
Affiliations
Worcester Polytechnic Institute
Friedrich-Alexander-Universität Erlangen-Nürnberg
University of Bío-Bío
Universidad de Zaragoza
Swansea University