Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Marketing and Advertising Strategies
(16)
Management and Marketing Education
(15)
Consumer Behavior in Brand Consumption and Identification
(14)
Customer Service Quality and Loyalty
(14)
Business Strategy and Innovation
(12)
Affiliations
Dartmouth College
Marketing Science Institute
Agricultural Marketing Service
University of Arizona
Dartmouth Hospital