Kyung‐Ah Byun
0000-0001-8874-6875
Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Consumer Behavior in Brand Consumption and Identification
(12)
Digital Marketing and Social Media
(6)
Customer Service Quality and Loyalty
(5)
Consumer Market Behavior and Pricing
(4)
Environmental Sustainability in Business
(3)
Affiliations
Texas Tech University
The University of Texas at Tyler
College of Business and Technology