Bernard Covà
0000-0003-0459-5083
Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Consumer Behavior in Brand Consumption and Identification
(88)
Consumer Retail Behavior Studies
(33)
Digital Marketing and Social Media
(30)
Business Strategy and Innovation
(29)
Service and Product Innovation
(27)
Affiliations
HEC Montréal
Université Européenne de Bretagne
Musée de la Civilisation
Emerald Group Publishing (United Kingdom)
European Business School Paris