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Vijaykumar Krishnan

Northern Illinois University US

21
Publications
686
Citations
9
H-Index
8
i10-Index
0
2yr Mean Cite
-
Cite/Paper
Data combined from OpenAlex + Semantic Scholar. OA = OpenAlex S2 = Semantic Scholar
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Publication & Citation Trends

Publications

0 total

Hearing, Remembering, and Branding

V. Krishnan, James J. Kellaris - The Oxford Handbook of Music and Advertising, 2021
Cited by 1 Semantic Scholar

The Impact Of Cognitive Biases On Organizational Effectiveness OA

V. Ramalakshmi, P. Haritha, A. Hamim, V. Krishnan - Proceedings of the Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India, 2019
Cited by 1 Semantic Scholar

Research Topics

Consumer Behavior in Brand Consumption and Identification (7) Customer Service Quality and Loyalty (7) Digital Marketing and Social Media (5) Technology Adoption and User Behaviour (3) Neuroscience and Music Perception (2)

Affiliations

Northern Illinois University
US 2022 - 2011
Northeastern Illinois University
US 2021 - 2021
University of Cincinnati
US 2009 - 2009

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