Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(9)
Consumer Behavior in Brand Consumption and Identification
(5)
AI in Service Interactions
(5)
Technology Adoption and User Behaviour
(4)
Virtual Reality Applications and Impacts
(3)
Affiliations
Indian Institute of Management Ahmedabad
Symbiosis International University
Entrepreneurship Development Institute of India
Mudra Institute of Communications Ahmedabad