Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Consumer Behavior in Brand Consumption and Identification
(114)
Digital Marketing and Social Media
(105)
Customer Service Quality and Loyalty
(36)
Corporate Identity and Reputation
(19)
Technology Adoption and User Behaviour
(12)
Affiliations
University of Liège
Brunel University of London
Adam Smith Institute
Athens University of Economics and Business
Coventry University