Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(61)
Consumer Behavior in Brand Consumption and Identification
(50)
Customer Service Quality and Loyalty
(21)
Service and Product Innovation
(20)
Management and Marketing Education
(20)
Affiliations
Oklahoma State University
University of Nairobi
Vaal University of Technology
University of Ghana
University of Bedfordshire