RB

Richard P. Bagozzi

University of Michigan US

ORCID 0000-0002-8807-8210
517
Publications
144,603
Citations
122
H-Index
306
i10-Index
3.03
2yr Mean Cite
-
Cite/Paper
Data combined from OpenAlex + Semantic Scholar. OA = OpenAlex S2 = Semantic Scholar
Verify on Google Scholar

Publication & Citation Trends

Publications

0 total

Brand coolness: development and validation of a short scale

R. Bagozzi, R. Batra - Journal of Product & Brand Management, 2025
Cited by 1 Semantic Scholar

Research Topics

Consumer Behavior in Brand Consumption and Identification (112) Behavioral Health and Interventions (75) Cultural Differences and Values (65) Social and Intergroup Psychology (52) Digital Marketing and Social Media (45)

Affiliations

Northwestern University
US 1975 - 1974
University of Modena and Reggio Emilia
IT 2015 - 2015
Pennsylvania State University
US 2022 - 2022
Emerald Group Publishing (United Kingdom)
GB 2022 - 2022
University of Arizona
US 2019 - 2019

Share Profile

Comparison Shortlist
0 journals
Est. APC Budget: $0
Compare Now