Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Galit Shmueli, Marko Sarstedt, Joseph F. Hair, Jun‐Hwa Cheah, Hiram Ting, Santha Vaithilingam, Christian M. Ringle

European Journal of Marketing, 2019

National Tsing Hua University, Monash University Malaysia, Otto-von-Guericke University Magdeburg, University of South Alabama, Universiti Putra Malaysia, UCSI University, Hamburg University of Technology, Universität Hamburg, University of Waikato

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Abstract

This research paper explore the methodology and findings associated with European Journal of Marketing. The study delves into the core aspects of the research field, providing significant data and citation impact. (Full abstract processing is available via the OpenAlex API).

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Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Abstract

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