555
Total Publications
18,739
Total Citations
Top Researchers
- V. Kumar 19,923 citations • 163 papers
- Suresh Malodia 1,958 citations • 34 papers
- A. R. Castañeda 1,455 citations • 17 papers
- Jay Trivedi 1,064 citations • 27 papers
- K. V. Ramani 1,057 citations • 108 papers
- Kallol Das 790 citations • 46 papers
- Niyati Bhanja 725 citations • 37 papers
- Rajesh Mishra 664 citations • 74 papers
- Phanikrishna Thota 637 citations • 28 papers
- Gourav Roy 470 citations • 28 papers
Most Cited Papers
- Setting the future of digital and social media marketing research: Perspectives and research propositions 2020 • 2,352 citations
- Metaverse marketing: How the metaverse will shape the future of consumer research and practice 2022 • 793 citations
- Understanding the attitude and intention to use smartphone chatbots for shopping 2020 • 603 citations
- The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions 2022 • 578 citations
- ALTER: program-oriented conversion of DNA and protein alignments 2010 • 523 citations
- Mitochondrial Dysfunction in SOD1<sup>G93A</sup>-Bearing Astrocytes Promotes Motor Neuron Degeneration: Prevention by Mitochondrial-Targeted Antioxidants 2008 • 305 citations
- Future of e-Government: An integrated conceptual framework 2021 • 296 citations
- Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk 2019 • 291 citations
- The Role of Marketer-Generated Content in Customer Engagement Marketing 2019 • 275 citations
- The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective 2019 • 270 citations