Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali Abdallah Alalwan, Sun Joo Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell W. Belk, Dimitrios Buhalis, Vincent Dutot, Reto Felix, Raffaele Filieri, Carlos Flavián, Anders Gustafsson, Chris Hinsch, Svend Hollensen, Varsha Jain, Jooyoung Kim, Anjala S. Krishen, Jared Offei Lartey, Neeraj Pandey, Samuel Ribeiro‐Navarrete, Ramakrishnan Raman, Philipp A. Rauschnabel, Amalesh Sharma, Μαριάννα Σιγάλα, Cleopatra Veloutsou, Jochen Wirtz
Psychology and Marketing, 2022
Abstract
This research paper explore the methodology and findings associated with Psychology and Marketing. The study delves into the core aspects of the research field, providing significant data and citation impact. (Full abstract processing is available via the OpenAlex API).