The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings, Vikas Kumar, Dirk Van den Poel

Journal of Marketing, 2019

Université de Lille, Lille Économie Management, Indian School of Business, Centre National de la Recherche Scientifique, Georgia State University, Ghent University, Mudra Institute of Communications Ahmedabad, Institut d'Economie Scientifique Et de Gestion, Huazhong University of Science and Technology, University of Tennessee at Knoxville, University of the West of Scotland

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Abstract

This research paper explore the methodology and findings associated with Journal of Marketing. The study delves into the core aspects of the research field, providing significant data and citation impact. (Full abstract processing is available via the OpenAlex API).

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The Role of Marketer-Generated Content in Customer Engagement Marketing

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