Setting the future of digital and social media marketing research: Perspectives and research propositions

Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kéfi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran, Yichuan Wang

International Journal of Information Management, 2020

Swansea University, University of Bradford, University of Newcastle Australia, Audencia Business School, Toronto Metropolitan University, Mudra Institute of Communications Ahmedabad, University of Jyväskylä, Paris School of Business, University of Nevada, Las Vegas, Symbiosis International University, Shippensburg University, Universität der Bundeswehr München, Manchester Metropolitan University, University of Helsinki, Florida Gulf Coast University, University of Sheffield

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Abstract

This research paper explore the methodology and findings associated with International Journal of Information Management. The study delves into the core aspects of the research field, providing significant data and citation impact. (Full abstract processing is available via the OpenAlex API).

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Setting the future of digital and social media marketing research: Perspectives and research propositions

Abstract

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